Analyse Social Media As A Communication Medium In A Crisis Situation

Question: Examine about the Analyze Use Of Social Media As A Communication MediumIn A Crisis Situation. Answer: Presentation Crisismanagement is one of the significant basic elements of the association. The capacity includes arranging reaction to the occasions that are capricious. The impacts of the unfurl emergency subverts the capacity of the nation to oversee it viably. This outcomes in genuine mischief to the individuals, structures, resources poise of the nation. The expanding request of the web based life apparatuses has gotten noteworthy changes the scene of the emergency the board. The online life has impressively been utilized in numerous basic circumstances to deal with the issues. The online life has been utilized by the association to spread news and they accumulate data and study the data proficiently viably. The utilization of online life requires being made with due consideration to forestall an emergency (Cheung, 2007). This can forestall the emergency and at another hand, this can likewise bother an unfurling emergency occasion. The online networking can be a quick media for dealing with t he emergency and coming out of the troubles. The online life additionally can be perilous for ventilating incorrectly messages. The online life has been utilized by the individuals to spread an inappropriate message in the network. The current circumstance talks about an emergency when a man enters the organization with a weapon which shows something incorrectly is looming. Without the chief, the obligation is presented on the associate administrator to deal with the emergency which is extremely hard to deal with. The news was imparted to the chief of the association by one worker of the association. The insinuation was considered as off-base as the duty of dealing with the emergency was the associate supervisor. The representative has carried out the responsibility promptly so as to suggest the emergency to the supervisor in spite of the fact that the way is on leave. The activity started by the representative was not intended to abuse the chain of importance. This was intended to impart the supervisor to make quick move during the emergency. Along these lines it involves banter for each worry on the significance of web-based social networking in scattering data and the legitimacy and fault of it. The utilizat ion of internet based life as the methods for correspondence turns into a subject for reflection in these sorts of circumstances. The job of web-based social networking for the correspondence of data is obvious. The internet based life is utilized as a device to impart data. The utilization of the correspondence characterizes whether it has a positive or negative effect. A similar apparatus can be utilized for negative effect and comparably, this can likewise be utilized decidedly for encouraging and building up the speed expansiveness of correspondence. In this manner the utilization of the internet based life as an instrument for the readiness of the emergency, reaction to the emergency and recuperation from the emergency is a lot of significant. The right utilization of the online life viably to react an emergency is a lot of significant. The suitable utilization of web based life and best practices can fortify the administration of emergency and builds up the capacities of each association to utilize it as when it requires. Understanding the scene of the online networking In a standard sense, web based life is a vehicle of encouraging social cooperation the correspondence that is finished with the assistance of the web based stage that is done on the web. Web based life apparatuses are of various classes (The Washington Times, 2009). Web based life destinations like Facebook, Twitters, sites and so on are the locales that work quick to scatter data. The other social destinations that are dynamic like YouTube, Flickr and so forth., those are utilized to convey content, photographs, sound recordings rapidly to the individuals. Google is a social survey site which offers prompt data to the clients. The aggregate highlights of the internet based life are to interface individuals over the globes and help to associate clients starting with one source then onto the next source with the assistance of web connect. Utilization of online networking in the executives of emergency The idea of the emergency is perplexing. The emergency can move at an exceptionally quick speed and with the utilization of the online networking, it turns out to be risky. Consequently it is consistently essential to mindful the individuals to utilize internet based life to improve the limit of the network to foresee and set up the crisis(Bakx, 2012). Online life director assumes an imperative job in sharpening individuals the significance of the web based life. Online networking for the emergency the board of the association and for correspondence plan Associations use the online networking instruments successfully for the administration of the emergency. The motivation behind the utilization of the web based life apparatuses in the association is to share content and to use individuals or connect with them adequately and imaginatively. Suitable treatment of a circumstance relies upon the abilities of the emergency supervisor who is occupied with social occasion data on the changing condition and this is a lot of significant for the individuals the individuals who are influenced by it. For producing significant information, the instruments of the online networking will be a considered as a help for the procedure of the dynamic at the suitable time (Cole, 2009). Web based life has been considered as a hotspot for gathering and transmitting data to a various crowd. It turns into a methods for get-together data on the current difficulties and to get imaginative ways and successful arrangements so as to improve the administration of the emergency. There is a need of making an examination of the rising issues and the cross-cutting impacts of them are intricate. The social chief takes the assistance of the online life to make an investigation of interdependencies of the information and the related connections so as to offer a superior information on the developing issues and their belongings. For the correspondence plan, the web-based social networking is useful. The devices are exceptionally valuable to incorporate smooth out the procedures of the emergency the executives so as to fulfill the required data for all the included partners. This is useful for improving the speed precision of the correspondence of the emergency. The job of internet based life instruments during the periods of the emergency the board The emergency the executives can be separated into three stages. They are: (I) readiness for the emergency, (2) reaction to the emergency, (3) recuperation from emergency During the period of the readiness of the emergency, the association centers around preventive exercises that can quickly diminish the dangers. The group of the emergency the executives is prepared and arranging is made to deal with the emergency. During the period of the emergency reaction, the attention is given on the brisk adequacy of the prompt reaction (Kotsiopoulos, 2017). There is consistently a requirement for the familiarity with the circumstance rapidly so as to enable the specialists to react to the circumstance viably not long after the emergency is found. The worker of the association made the comparable stride by advising the authority about the emergency that was hit to the organisation(ALEJANDRO, 2017). The worker made the correct activity to convey the circumstance. Despite the fact that the chief was on leave and the associate administrator was in the charge of taking a choice. Be that as it may, the workers didn't break the law of pecking order rather he accepting the web-based social networking as a medium to ventilate the data right away. This is extremely basic to state that in this basic circumstance the successful utilization of the web based life instrument is very critical(instituteforpr.org, 2014). This is extremely basic to utilize the network systems for social affair, breaking down spreading data in the fitting time. The worker of the association made quick move to ventilate the data to the director without making delay(JCC PRO, 2017). The opportune data could make the administrator make fundamental move and help the associate director to find a way to confront the emergency. In the period of the recuperation of emergency, this is significant for the emergency supervisor to make a drawn out arrangement and to work for setting up the ordinary circumstance after the circumstance is taken care of. The online life is extremely valuable for the emergency the board of an association. The online networking can be sued for the spreading the data and making arrangement and train individuals for the debacle the board (Branson, 2013). This is likewise useful for the cooperative critical thinking and for settling on a choice. This is likewise utilized for social occasion data. With regards to the occurrence, we can reason that the worker has done no misstep in furnishing the data to the administrator with the assistance of internet based life (Forbes, 2013). The web based life will help for the collective critical thinking and for settling on the choice mutually. This will at last assistance the associate administrator to get moment help from the chief and the circumstance can be taken care of effectively (Daugherty, 2009). Need of the key rules The emergency the board is additionally similar to any sort ofproject the executives of the association. The emergency the board plan must be made with the goal that the association will stay prepared to confront any sort of fiasco later on. The association ought to have clear and fitting rules for utilization of web-based social networking instruments for the administration of the emergency. The rule should concentrate on the requirement for the guidelines to guarantee the way toward placing the data in the online life in an opportune way (Coombs, 2007). The rules of the association ought to likewise guarantee what data ought to be ventilated through online networking and which data ought to be kept secret. The online life ought to likewise be utilized for acquiring the basic insight (MARASSI, 2014). As the online networking is the main channel to suggest the data to the clients about the emergency along these lines the rules ought to be surrounded for the fruitful and precise data dispersal. There is likewise a requirement for the capacity improvement. There is likewise a requirement for identifying component with the goal that the emergency will be discove

Adidas Csr Free Essays

Standards OF MANAGEMENT Corporate Social Responsibility CASE STUDY: THE ADIDAS GROUP. Provider TRAINING Programs 1. Give the STO. We will compose a custom paper test on Adidas Csr or on the other hand any comparative point just for you Request Now ADIDAS Group is so notable on the planet that there is an immense weight from partners to guarantee that all representatives and their organizations have similar morals and working conditions, appropriately authorized and working. To fulfill the needs of partners, they need to teach the laborers that are not from Germany to function as the Germans individuals works with the goal that the brand doesn't lose the character. The preparation centers around viewpoints, for example, improving HR chiefs to instruct and think about nature, wellbeing and security. Because of these projects, the ADIDAS Group responsibility to the working conditions, the organization has just been perceived universally, just as improves the prosperity of current specialists and instructs them to appropriately utilize organization assets. 2. Who are the 2 primary partners the board is attempting to reach with their CRS activities? What are the key projects being conveyed to these partners? The two fundamental partners are the laborers and the network. The thought is to put the laborers to be as productive as could reasonably be expected, and, about the network, put them in programs which are additionally available to others regardless of whether they are not laborers. For instance in China, they figured out how to make a certificate for the individuals who do this program. The five projects are: ? Reasonable industrial facilities Clearinghouse (2006) is a data stage that urges individuals to share data and team up to expand profitability, prompting significantly more noteworthy simplicity in security and working conditions. HR Management Systems (2006) they make this division to have a power over who is recruited for the organization. Each new worker must relate to every parameter. It additionally serves to all the more likely oversee employees’ vocations and their compensation, making premiums and advantages. Better Work Program (2007) comprises on preparing programs including, among others, work norms, laborers rights, human asset the executives, administrative abilities, and word related wellbeing and security. Condition, Health Safety institute (2009) is to improve a current wellbeing and security preparing program in the flexibly chain and get the pace of high abilities officials up among the old officials. Word related Health and Safety Officer Programs (2010) is a three-year program intended for the neighborhood Health and Safety officials over a scope of the board levels as per prior abilities and nearby prerequisites. 3. What are the transient advantages of the projects? What are the drawn out advantages of the projects? On account of these projects, ADIDAS gathering, in a present moment, has had the option to concentrate on its gracefully chain proactively and roll out noteworthy improvements witch advantage the prosperity of current providers representatives just as their monetary primary concern. In a long haul, the projects consider expanding representative and client maintenance just as a huge increment in highlyskilled laborers, along these lines furnishing the ADIDAS bunch with expanded profitability just as excellent items. 4. What are a portion of the key difficulties with the activities? What proposals will you give to the executives on the best way to address these difficulties? These projects attempt to spread an expert pattern worried on the security working conditions conceived in Europe. The key test ADIDAS Group can discover on that is the distinctive social premise of laborers around the globe. As the primary piece of flexibly chain is situated in Asia, this test become progressively pertinent as far as really poor working conditions. As a chief, we would suggest considering the various patterns and authentic foundation when setting up these preparation programs. In spite of this, the point is to be consistently open, straightforward and responsible while overseeing abroad, so as to fulfill partners. Step by step instructions to refer to Adidas Csr, Papers

Death of Stalin and Soviet Succession Essay Example | Topics and Well Written Essays - 750 words

Passing of Stalin and Soviet Succession - Essay Example Malenkov underscored on purchaser merchandise creation that saw the decrease of the duty installments by the laborers just as the aggregate ranch arrangement. Nikita thought additionally about an agrarian arrangement and this drove him to build up the virgin terrains. Nikita produced unions with different gatherings to fortify his position and he constrained Malenkov to leave since he was party less. Nikita accomplished as the replacement of Stalin where he resuscitated the gathering mechanical assembly and reasserted command over the military, state security, and the state priests. Kim Donggil account is that the Soviets took way North Korean properties, for example, food and industrial facilities left by the Japanese and the issue prompted the Korean War. As per the creator, Stalin didn't care for the nearness of China or America in Korea since he had premiums in the nation. Stalin endorsed Kim II Sung assault on the Republic of Korea to ensure Soviet political and financial interests in Korea while maintaining a strategic distance from an immediate conflict with America in the area. Stalin activities were to propel Soviet interests in the effective reach to request after war vital arrangement while maintaining a strategic distance from the precipitation of Third World War. Stalin deserted the quest for collaboration while he acted to fix Soviet control in Eastern Europe. Shen Zhihua pronounces that Moscow need to know the American military contraption, weapon reserves, troop demeanors, and nuclear deadly implements. Moscow dispatched a Soviet specialist to keep an eye on Mao Tse-tung while treating the Chinese red boss.2 The Soviet wanted to team up with Korean once they understood that American soldiers had under quality and poor types of gear in the nation. Moscow accepted that United States got no opportunity of sending fortifications in Korea. To manage a Soviet-Korean activity, Moscow dispatched 10,000 Russian officials and military supplies at Manchuria with the goal that they can watch United States strategies to empower them plan on the foe contentious

The Erotic in Joyces Short Stories - Literature Essay Samples

It is Joyces use of voyeurism that most characterizes the erotic in The Dead, The Boarding House, Two Gallants, and Araby. Eroticism is strongly driven by mystery and suspense. By creating a passive individual experiencing sexuality without actual contact, Joyce can use every aspect of that individuals own perception to paint the ideally charged moment. The voyeur simply watches and waits, desire increasing with avoided consummation. In all four stories, the details, tones, circumstances, imagery and language communicate eroticism by emphasizing this desire. Actual interaction, when it happens, is veiled from the reader, creating a whole separate world in what isnt told. We see erotic action through imagination, memory or description. The lack of realization and interaction strengthens the erotic by keeping it veiled, creating in inner world we cannot know. The rhythm of Joyces cyclical motifs and the sensuality of his visual images create the perfect frame for this sense of recognit ion and desire without consummation.Joyce tends to occupy more than one consciousness in weaving his narrative (Fisher, in lecture, 10/4/99). Watching and waiting are characteristic of every point of view involved in these stories. In The Boarding House, action is motivated entirely through observation. Mrs. Mooney [notices] that something is going on between Polly and one of the young men, (Signet Classic, 60) because she is closely watching. Her own emotion and decision to act are driven purely by what she sees between these two people. The reader becomes voyeur as well, switching peepholes almost systematically, and catching three different people in the state of waiting. In Two Gallants, the use of watching is more apparent, as the encounter of two lovers is told entirely through the eyes of someone spying on them. Lenahan simply observe[s] them for a few minutes, (53) and is affected by the sexuality of their exchange. Once the lovers have disappeared from sight, both the reade r and Lenahan are forced to wait.Even when interaction never occurs, the excitement of waiting is achieved through passive eyes. In Araby, and The Dead, the protagonist is the principle voyeur in strikingly parallel images. Gabriel gazes up at his wife atop a flight of stairs (220) much like the young boy in Araby perceives his object of desire, her figure defined by the light from the half-open door. (24) These early erotic moments drive both stories forward, presenting untouched images to be pursued. Both become motifs, appearing again in both stories.Joyces use of imagery in setting each scene is full of sensory detail, reminding the reader that erotic observation communicates through every sense. In The Boarding House, the scene is set in one such description:It was a bright Sunday morning of early summer, promising heat, but with a fresh breeze blowing. All the windows of the boarding house were open and the lace curtains ballooned gently towards the street beneath the raised s ashes. The belfry of Georges Church sent out constant pealsBreakfast was over in the boarding house and the tablewas covered with plates on which lay yellow streaks of eggs with morsels of bacon-fat and bacon-rind. (60)These sorts of images, tantalizing and palatable, occur throughout Dubliners. In these instances, the reader becomes voyeur, increasingly excited by the vision before them.Joyce further emphasizes the voyeurism of his erotic world with complimentary details. His physical descriptions of people are occupied with body parts and the clothes that cover them. This plays into the mystery and suspense of sexual tension, highlighting the importance of not seeing everything. Each part of the face and the hands are often referred to in every story, in scrutinizing detail. The closer the author lets us look, the more we will desire. A passage from Two Gallants is rich with this veiled attention to the body:Her blue serge skirt was held at the waist by a belt of black leather. Th e great silver buckle seemed to depress the centre of her body, catching the light stuff of her white blouse like a clipLenehans eyes noted approvingly her stout muscular body. Frank rude health glowed in her face, on her fat red cheeks and in her unabashed blue eyes. (52)In this segment, and many like it, the use of her rather than a proper name is a significant detail. Joyce uses nameless women to create even less attachment or reciprocity in these erotic encounters. In Two Gallants and Araby, the girls do not even seem to have names. In Araby, the boy claims that her name was like a summons to all [his] foolish blood, and that her name sprang to [his] lips in moments of strange prayers,(25) without ever disclosing it. This heightens the feeling of mystery by reminding us of what we do not know, and preserving a sense of conscious distance. Even in The Dead, throughout Gabriels excited observation, Gretta is mostly referred to she, and his wife. It is here that the use of pronouns stands out most as an intentional stylistic decision. Although Gabriels attraction to his wife should be anything but impersonal, Grettas erotic pull is stronger when she is something unfamiliar and distant, still waiting to be conquered.The imagery also contains symbolic objects and events. A harp appears in two separate stories. In Araby, the reference is relatively explicit, as the young boy imagines my body was like a harp and her words and gestures were like fingers running upon the wires. (25) The use of this image is more complex in Two Gallants, when Lenahan and Corley pass a harpist in the street. In this sensual passage, the harpist is referred to as he, and the instrument as she. Joyce, using personification, describes an instrument heedless that her coverings had fallen about her knees, thus exposed to all the voyeurs of the street. And by ending the moment with [t]he notes of the air throbbed deep and full,(50) Joyce draws attention to the rhythm of eroticism. This rhy thm, seen also in the falling snow of The Dead, gives hushed time to such sensual encounters. They become more real and believable when they have a heartbeat, and communicate sexuality on a more subconscious level.What Joyce does not tell us is equally important to everything we see, feel, smell, taste and hear in these erotic narratives. It is crucial that the encounters fail in the moments when the boundary between watching and having is crossed. This happens explicitly in Araby and The Dead, and is characterized specifically by a sudden awakening to reality. The watcher is suddenly no longer occupied by all the sensory pleasure of perceiving his subject. All the gleeful sexuality of Araby ends with a moment of self-realization. (30) When the observer becomes aware of himself desiring his object, self-consciousness interrupts the eroticism. In The Dead, Gabriel had fantasized about when they would be alone together, getting no further than the instant when she would turn and look at him(225) This fantasy is realized later, continuing beyond the watching stage. When Gretta actually turns and approaches, no longer a simple object, her own separate experience becomes half of the moment. Gabriels erotic moment comes to an end as a shameful consciousness of his own person assail[s] him. (231)This voyeuristic use of the erotic in Dubliners is tied to the nature of the entire book. Joyce is giving us a peephole into his own Dublin, commanding we lose self-consciousness and allow his vision to overtake us. He does not exclude romantic love by this method. On the contrary, this sort of watching creates the ideal situation for romance. In a space where self-consciousness must be abandoned, where fantasies proceed realities, the traditional roles of conquering male and submissive female fit perfectly. Joyce approaches human sexuality with tenderness, but a sense of modern actuality. Mostly, he reminds us that it is our own expectations that cloud the eroticism of the e veryday world around us. We will find disappointment and failure by looking in the wrong places for sensual fulfillment, and limiting our sense of the erotic to our own passive perception.

Mercaptan Definition - Glossary Terms

Definition: Mercaptan is an organic sulfur compound composed of an alkyl or aryl group and a thiol group.General formula: R-SH where R is an alkyl or aryl group. Also Known As: thiol Examples: The amino acid cysteine is a mercaptan.

Bullying At School As Bullying - 846 Words

School administrators and personnel have long been tasked with handling the bullying culture that is so prominent in and out of the classroom. While the concept of bullying is certainly not new, its reach has expanded in a number of ways—and more and more recently, schools are being called to action after incidences of repeated bullying have beckoned students to flirt with the idea of taking their own life. Before entering a discussion on bullying, it’s important to come to a common definition of what it actually is. Dan Olweus offers such a definition in his journal â€Å"Bullying at School: What we know and what we can do†Ã¢â‚¬â€Ã¢â‚¬Å"a student is being bullied or victimized when he or she is exposed, repeatedly and over time, to negative actions on the part of one of more other students† (Olweus 9). This definition still offers some ambiguity, but it lays the framework for when to consider instances of conflict in school as bullying as opposed to daily confrontation. In the following, I will analyze a number of methods of intervening in cultures of bullying both by their inherent thinking and their practical effectiveness. Many different approaches have been taken in the past to curb bullying, but one specific body of thought has surrounded the idea which considers â€Å"a lack of empathy to be the basic cause† of school violence (Fredland S36). A 2009 New York Times article claimed that â€Å"many urban districts have found empathy workshops and curriculums help curb fighting and otherShow MoreRelatedSchool Bullying : Bullying And Bullying2186 Words   |  9 Pages School Bullying Susan Polk Chamberlain School of Nursingâ€Æ' School Bullying Tyler Clementi 18, a freshman in college. Phoebe Prince 15, a high school sophomore. Jamey Rodemeyer 14, a freshman in high school. Megan Meier 13, an eighth grade middle school student. Mitchell Wilson 11, a sixth grade middle school student. Ashlynn Conner 10, a fifth grade elementary school. 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PRAIRIE VIEW, TEXAS 2008 Bullying in Schools 2 Table of Contents Page Abstract†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Read MoreBullying in Schools1208 Words   |  5 PagesBanks, R. (2000, April). Bullying in Schools. Retrieved May 19, 2014, from http://files.eric.ed.gov/fulltext/ED407154.pdf Bullying is considered to be a global problem that can have negative consequences. As a result, researchers continue to formulate solutions in which students can feel safe. Bullying can also result in lifelong consequences for both the students who are being bullied, and the students are bullying them. According to the ERIC development team, bullying is comprised of direct behaviorsRead MoreSchool Bullying1860 Words   |  8 PagesSchool bullying is a type of bullying in which occurs during the time period a child is in school. 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Analysis Of The Impact Of The Penalty Rate Cuts †Free Samples

Question: Discuss about the Analysis Of The Impact Of The Penalty Rate Cuts. Answer: Introduction: Penalty rates are the increased amounts of compensation that are provided to the employees for working overtime or in cases where they work under abnormal conditions. Research reports show that on an average around 20% of the income of the workers is from the penalty rates. In the hospitals the nurses incomes, midwifes and the workers responsible for care of aged are hugely dependent on the penalty rates. It must also be understood that any cut to the penalty rates threatens to considerably reduce the take home pay of nurses, midwives and aged care workers. In case of the hospital and the healthcare industry, meeting the challenges of an ageing population are significant. Therefore much of the influence of the penalty rate cuts is responsible for the lower turnouts of the workers. It is thus an effect which is to be kept in mind depending on the situation at the hospitals. The rates of penalty make sure that staff are attracted in un-manageable hours. The penalty rates also help in p rotecting the living standards of the low paid workers (Burgess, Cameron Rainnie, 2014). Analysis of penalty rate cuts: The employees in the hospitality, entertainment, retail and others industries, are the strongest proponents of these changes. In case the Sunday rates are reduced, the employees will be able to afford to stay open for longer in shops and restaurants and bars which in turn will be responsible for creation of further employment (Adisa Olasupo, 2015). Another argument which has been put forward is that in a society which works all around the day, there the importance of weekends and also Sundays in connection to Saturdays for time off work has declined significantly. In case this is true it can be said that the main reason for the penalty rates us that they are actually the compensation for working unsociable hours. The income of the weekend workers tend to be low. Only about one third of the workers work weekends only and over half work Sundays only. These people rely on the penalty rates to fulfil their household expenses (Skinner et al., 2014). The demographics of weekend workers do not help in coming to the conclusion that a majority are single, dependants or students thereby having less critical need for living incomes. Majority of the weekend workers are young and the largest group are usually single or young couples without children. This might not be true in all cases. However it needs to be kept in mind that greater employment in all centres is not very high. Human resource management and employee retention: In the present world, a significant role is played by the human resources. They have a enormous impact on the human resource considerations on the employees. HRM should work is such a way so as to enhance the overall workforce productivity and commitment, enhanced job satisfaction and discouraged unionism. Properhuman resource management contributes towards the individuals improvement in addition to the performance of the company. They need to focus on individualism rather than on the concept of collectivism and aim to improve the overall performance of the employees (Panhwar, Channar Brohi, 2012). Regardless of the position on the changes in the organisations, it is necessary to acknowledge that the penalty rates are not regardless in anything. These also need to be subjected to review, specifically as there are changes in the society (Onikoyi, Awolusi Ayodeji, 2015). It has been seen that the function which was usually served by the penalty rates are no longer done as such. This is due to the reason that the changes in the composition of the workforce, reductions in the length of the standard working week and also the working year as also the growth in unemployment, the hour preference of the employees have changed. It has been mentioned by the FWC that the existing penalty rates on Sunday in case of the hospitality, fast food, retail and Pharmacy awards, do not achieve the objective of the Modern Awards. This is because a fair and relevant minimum safety is required (Odeku Odeku, 2014). There are some small business owners state that that they cannot operate on Sundays due to the high costs of the employees wages and thereafter the small margins. Despite the fact the business needs to operate throughout the week. Other people have argued that high penalty rates reduce the business profits and increases the costs to the government, reducing the demand for labour and productivity across the Australian economy (Totterdill, 2015). Managing the employees and their reactions: The employees who need to react to the new rates, it is needed to prepare for the new rates need to review the present payment rates and agreements. There are certain workplace arguments which affect the way in which the penalty rates and the allowances are paid including the salary payments, employment contracts, individual flexibility agreements and also a guarantee of the annual earnings. The payments made as wages under these arrangements need to offer other penalties and loadings in the way of awards. An employee needs to receive at least the same amount under the arrangements as needed to be done based on the award. It needs to be understood that the penalty rates does not necessarily provide employees with the right of varying to the agreed rates. In case the employees are being given a loaded rate already, a weekly or hourly rate which is above the reward cannot be flowed into the loaded up rate (Cascio 2012). Keeping good record and communicating are essential to avoid mistakes. The most important way to fix it is speaking to employees so that they are not severely negatively motivated. The employees also need to review the existing status of their payroll and agreements. The arrangements at the workplace regarding the penalty rates and allowances payment need to be taken care of. The employers who pay more than the award rate cannot rely on the rules for reduction of the amounts which they are going to pay (Candelon Lieb, 2013). Employee motivation: It is the responsibility of the organisation to ensure that the employees remain motivated and stay with the company. To ensure this themanagement needs to motivate the employees by providing suitable compensation and benefits such that the employees feel the need to remain a part of the company. Recommendations: In order to prevent the hardship from the cut in the penalty rates there needs to be an exemption of current workers in comparison to phasing the reduction over the years. The penalty rate cuts need to be prevented at any cost and the current workers need to be protected from the significant decision so that the organisation does not suffer in any way. Despite the fact that the business groups are in tandem with the decision to cut the penalty rates, the employee aspect of the decision also needs to be kept in mind. The transitional agreements to apply the cuts will have to take certain submissions on the questions (Daly, 2014). The human resourcemanagement team of the organisations should effectively communicate with the employees so that they do not feel uncared for or terrorised and do not leave the organisation. The human resource managers need to understand the situation of each and every employee so that the penalty rate cuts are implemented in such a way so that they do not get affected. Much amount of differentiation or demarcation could not be made between the workers so that they left the job as a result of the penalty rate cuts (Oloyede, 2012). The research of the person assumed that the average annual inflation would be less than the minimum wage. It has been observed that thousands of Sunday workers will have their wages fall significantly as the penalty rate cuts and inflation will negate the effect of the annual minimum wage increase. The workers on certain instances also propose legal changes so that the penalty rate cuts need to be accompanied by beneficial pay and the conditions suitable enough such that the workers are not left worse off. Human resource practices need to be performed in such a way that the employees who work for the company diligently are retained. In order to ensure that the employees be retained their pay levels need to be revised the structure of payment needs to be fair, bonus and incentives provided to the employees need to be fair and non-financial rewards should also be ensured. There need to be social ties and teams which should ensure employee retention. Frequent meetings need to be arranged with the employees in order to understand their opinion on the topic of penalty rate cuts. Their schedules and time frames need to be arranged in such a way that the benefits of employees are given major importance. The employee roles should be clearly defined, the goals which they need to achieve need to be clarified from the beginning. The employees need to be prevented from either physical or psychological job withdrawal. Thus it needs to be understood that if employees are not satisfied in their work, no amount of penalty rate adjustments will help retain them in the company. . Lower amount would be given as wages and will also be able to buy goods and services such as meals at restaurants and these would be such that would better suit their lifestyle. Conclusion: In connection to the concept of penalty rates it can be said that on certain occasions the businesses might have to pay a penalty amount for imposing conditions on the disadvantageous employees. From the reduction of the penalty rates, the turnover would be increased and the business could be managed in a much more proficient way. It would be responsible for much more amount of employment as a result of the increased amount of turnover. There would be more shifts available and more employment opportunities for those people who were unemployed. In case of many employees though the rates of their wages would fall, they would receive higher total amount of earnings as the potential to work a higher number of hours would increase. 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